It’s no secret that digital marketing is the way of the future, with social media, email and other digital platforms taking centre stage in the marketplace. However, that doesn’t mean that print can’t still play an important role in your marketing strategy!… Read More
If you’re the owner of a small or medium business in Canada (employing under 500 individuals), you’re not alone – small and medium businesses account for 99.7% of businesses in the country!… Read More
How many times have you received promotional mail from a company, only to immediately toss it in the trash? Would you be as likely to throw it away if the piece seemed to be made for you, and incorporated your name and interests right into the design?… Read More
Print mail is arguably more important that email these days. With so many spam emails out there, it’s more impactful to grab the attention of your customer through tactile direct mail.… Read More
When it comes to direct mail marketing, we’re always on a mission to send better mail. We’ve outlined some of the most common mistakes that people make when it comes to direct mail marketing so you can avoid these.… Read More
There always seems to be an ongoing battle between direct mail and email marketing. It’s a topic that has become especially popular again now that CASL laws have put a limit on what kind of emails businesses can send out.… Read More
With so many options out there on how to communicate to your target, direct mail offers the advantage of getting your message out there with a higher chance of it actually being read.… Read More
With 21st-century technology, most business owners these days feel they’re too sophisticated for old-fashioned marketing techniques. Online marketing has widely become a popular replacement for TV, radio and direct mail advertising.… Read More
On the outside it may appear as though direct mail campaigns cost more overall for businesses than other marketing methods. However, when you consider the long term results and impact that you can gain, that may not be the case.… Read More