If you’re like many Canadian business owners, posters and banners have been a big part of your print marketing strategy at one point or another. However, many businesses make huge mistakes when it comes to designing their posters and this directly hurts their ROI.… Read More
We all know that colours have certain associations with them. This is especially important to keep in mind when picking out colours for your marketing and business branding. Use this handy guide to discover what colours appeal to your target audience, your messaging, and how to decode the colours around you.… Read More
Postcards are a great marketing tool for businesses who want to expand their reach in their local area. Marketing postcards are usually 4” x 6” – not a lot of space for a designer to work with.… Read More
Choosing a colour scheme for a marketing or a promotional design can mean the difference between attention and distraction. A good scheme should point to the main theme of the promotion without overwhelming it.… Read More
Let’s face it, presentation is everything. Many elements — from the atmosphere and appearance right down to the menu design — impact our experience.
Many successful restaurants are just as famous for their unique, professional and eye-catching menu designs as they are for their atmosphere and their cuisine itself. … Read More
Is your business card actually bringing you any business? Does it stand out from the competition, or does it look like everyone else’s? If you don’t want your card to be tossed away, it’ is important to take the time to design a professional and unique-looking card that projects a positive image of your company.… Read More