Last week, I had the opportunity to attend North By Northeast Interactive (NXNEi), the interactive-focused segment of the Canadian answer to Austin’s South by Southwest (SXSW) festival. There were presenters and panelists from a variety of industries and backgrounds who covered topics from the “Psychology of Narcissism and How it Affects Brands” to “Strategies for Pitching New Clients” to “The Art of Mobile Photography.… Read More
You’ve probably heard the terms “variable data print” and “personalized print” before… or you have at least seen the phrases while skimming through an article. Now is your chance to discover how you can get creative with your direct mail to maximize your return on investment (ROI).… Read More
Everyone wants to get noticed, especially in the business world. It can be difficult to stand out and catch the eye of your potential customers when there’s a sea of competition at every event and conference.… Read More
I love receiving mail, but I can’t stand getting junk mail. I also love receiving promotions and special offers from companies that I like, but those often get lost amongst all of that supposed junk.… Read More
Spring has sprung and the cherry blossoms are a beautiful reminder that it’s our responsibility to take care of the earth and get back to greener habits. Here are a few reminders to help refresh your sustainable business practices:
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Whether you’re making your own catalogue, putting together a menu or looking for a way to bind your annual report, custom books offer an easy way to make a big impact.… Read More
Given the dimensional modesty of the common business card, it is a surprisingly complex element of your business stationery to create, update and redesign. Business cards are almost always the first point of contact a potential customer will have with your brand identity, and you want to make sure your business cards represent you and your business in the best possible light.… Read More
If you’ve got a conference or tradeshow coming up here are our top 5 ways to make an impression among the throngs of attendees.
- Don’t be a square. Just because a sheet of paper has four right angles does not mean your print has to.
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Consumers are becoming increasingly aware of the environmental impact of their decisions and are likewise beginning to seek out brands that make sustainable business practices a priority.
There is a wide range of certification schemes covering everything from chocolate to coffee and, of course, paper.… Read More