When working on marketing collateral, it’s important to understand a few key terms so that you can communicate more effectively with the person or agency designing and printing your products.… Read More
Four unique and creative uses for custom whiteboards
Custom whiteboards are reusable, convenient and cost-saving tools that reduce waste while providing a high level of functionality. Below are a few of the endlessly unique and creative ways to use whiteboards.… Read More
Three types of business that can benefit from quality custom books
Quality custom books offer many benefits for businesses of any kind and size. They are great for marketing, advertising and company presentations. Below are just a few of the businesses that routinely use custom books as a way to present and promote their products and services.… Read More
What does it take to get noticed around here? Marketing your business using vehicle signage
What does it take to get noticed in this town? This is a question that small business owners often ask themselves, and if you have a local business, you may be wondering the same thing.… Read More
Learn more about the best paper and stocks for your print projects
It may not be readily apparent, but the perception of any printed message is influenced not only by its words and pictures, but also by its appearance. This is why the paper used in printed marketing messages is an essential element in creating the most visually appealing materials, for the most positive impact.… Read More
Laminate your print projects to add longevity and a touch of professionalism
Most business owners would agree that a professional print job makes their business look good, but after spending the money on print services the next step is to ensure the document will remain in good condition for a long period of time.… Read More
Top four reasons for choosing digital printing
The growth of digital printing technology has brought about some excellent technical advancements for the commercial printing industry. While offset printing seems to be the popular choice for high-volume printing, digital printing yields excellent advantages.… Read More
Four ways to increase the value of your sales pitch
Effective sales pitches should demonstrate to potential buyers how the features and functions of a product or service will enhance their business. Rather than suggesting a purchase, the discussion should really revolve around what value the customer will derive through using the product or service.… Read More
Making the cut: tips for using custom cutting and die cutting
When should you choose custom cutting over die cutting? What are the differences between the two? These are valid questions that any business should take into consideration when planning its next printing project.… Read More
Be cost-effective: use banners and rollups to market your business
If you run a local business, you know how important it is to catch your customer’s attention quickly and draw them into your store. With all the distractions shoppers contend with, that’s easier said than done.… Read More