In today’s digital age, businesses and marketing professionals consistently use multimedia integration to effectively establish and strengthen brand awareness. This can concern everything from graphic design, photography and text authoring to video and audio materials.… Read More
How to print from and to anywhere without sacrificing quality
One of the benefits of living in the Internet age is the ability to conduct many types of transaction online, saving time, money and energy. From books to clothing to cars, most everything is available — and often customizable — online.… Read More
8 unique business card designs that think outside the rectangle
If you want your business card to truly stand out, you need to think beyond the typical box! Innovative thinking can sometimes mean thinking outside the traditional rectangle and giving your card a custom shape that’s related to the type of business you’re in.… Read More
Four tips to make your posters stand out
Five reasons to use custom calendars for your business promotions
As we head towards the New Year, one of the best tactics for promoting your business is the use of custom calendars as a marketing tool. Calendars—desktop, pocket-sized, and wall versions—are clever pieces of collateral to distribute to your customers and prospects.… Read More
Five printing terms you need to know (part 3)
A lot of effort goes into developing marketing materials and other print collateral. Many people are involved in the process and successful marketing materials directly impact your bottom line. Marketing develops brand awareness and helps you build your business and land new customers.… Read More
Seven unique packaging examples that involve custom cutting
When you’re trying to develop a distinctive, eye-catching package for your product, prototypes help you test out different ideas and figure out what works and what doesn’t. Traditionally, prototyping has been expensive and time-consuming, but custom cutting can streamline the process.… Read More
Seven things to check before sending files to print
5 Tips to connect with your customer using direct mail
On the outside it may appear as though direct mail campaigns cost more overall for businesses than other marketing methods. However, when you consider the long term results and impact that you can gain, that may not be the case.… Read More
Get noticed: how to create unique flyers for your business
Constantly marketing your business is the only way to stay on your customers’ radar, but finding creative ways to stay front and centre can be a challenge. Creating and distributing unique flyers for your business is a relatively inexpensive and efficient way to get the buzz going about your products and/or services.… Read More