Because first impressions are critical in today’s competitive marketplace, it’s important to come up with unique and stylish packaging that will make your products stand out! The five companies below have done their homework and come up with truly awesome packaging concepts.… Read More
Four printing terms you should know (part 4)
This is part 4 of our printing terms series. Check out Six tips for standing out at a trade show
Trade shows represent an amazing marketing opportunity for any type of business. The networking possibilities are endless, making them a favourite activity for many business professionals including marketers. Below are six great tips that will help you stand out and maximize your brand’s exposure at your next trade show!… Read More
Five examples of minimalistic business cards
If you absolutely want your business card to convey a positive image of your company, you may want to think twice about your design. Going with a cheap pre-made design can actually hurt your brand.… Read More
Direct mail isn’t dead
With 21st-century technology, most business owners these days feel they’re too sophisticated for old-fashioned marketing techniques. Online marketing has widely become a popular replacement for TV, radio and direct mail advertising.… Read More
33 examples of inspiring brochure design
Brochures are powerful marketing tools! The importance of good design here can’t be overstated either. Unique and creative brochure designs go a long way towards helping market your products and help you stay above your competition.… Read More
Four goals to improve your print marketing
It’s never a bad idea to sit down and consider some printing resolutions for your company. These goals can help improve your printing efficiency as well as save you time and money!… Read More
Five ways to use QR codes to market your business
Quick response codes, more commonly known as The importance of colour management and matching
In today’s business climate, establishing and maintaining a consistent brand image is vital. If you want your business to stay on top, you need to pay extra care to colour management and matching in your design and print jobs.… Read More
Top seven tips for getting organized for the New Year
As we quickly head towards a brand new year, it’s time for forward-thinking business owners to get a head start on the competition by getting organized. The National Association of Professional Organizers (NAPO), a non-profit network of organizing consultants, conducted a study that found that “82 percent of office workers said they feel being organized improves their performance, yet 32 percent admitted to keeping a disorganized workspace and 42 percent said they clean up clutter only once a month or less.”… Read More