QR codes are now an integral part of most large businesses’ marketing plans. However, it seems that many small businesses are still unsure about what QR codes are and how to use them effectively.… Read More
Did you know that using the right colours in your marketing collateral can lead to increased success for your business? Psychologists have determined that colour plays an important role in how we perceive messages.… Read More
Examine the points of contact.
Points of contact occur when your potential customer interacts with your marketing message. This can mean a person looking at your billboard ad or flipping to a page online that you sponsor.… Read More
Although many marketing professionals are eager to praise digital marketing, there are still distinct advantages and merit to more traditional forms of marketing. Print design is often underrated yet still an integral piece of many successful marketing campaigns and likely will remain so for the foreseeable future.… Read More
There are many ways to create a perfect portfolio; however, there is only one way to create the perfect portfolio for you. Consider your niche, who is going to be looking at it and what you want your portfolio to represent.… Read More
Leaflets can be a great marketing tool if used properly. However, success will depend mainly on the leaflet’s design. Here are nine tips you should follow to make sure your leaflets catch your customer’s attention in a positive way!… Read More
Chances are that you’re familiar with TED talks? If not, they are short presentations delivered by industry leaders on a wide range of topics. Presenters are given a maximum of 18 minutes to present an idea in an original and informative way.… Read More