Today’s companies have a great deal of incentive for doing business in an environmentally friendly way. Going green is no longer just a moral responsibility, it is also a smart marketing move, as an increasing amount of customers are now primarily looking for eco-friendly products.… Read More
How to create the perfect portfolio
There are many ways to create a perfect portfolio; however, there is only one way to create the perfect portfolio for you. Consider your niche, who is going to be looking at it and what you want your portfolio to represent.… Read More
Nine tips to create effective leaflets for your business
Leaflets can be a great marketing tool if used properly. However, success will depend mainly on the leaflet’s design. Here are nine tips you should follow to make sure your leaflets catch your customer’s attention in a positive way!… Read More
Three intriguing TED talks for small business owners
Chances are that you’re familiar with TED talks? If not, they are short presentations delivered by industry leaders on a wide range of topics. Presenters are given a maximum of 18 minutes to present an idea in an original and informative way.… Read More
Four things affecting the cost of your business cards
Having a stash of business cards within easy reach is a basic and necessary tool for serious business owners. If you’re trying to attract new customers and widen your professional network, a carefully designed card is great way to distinguish yourself from the competition.… Read More
Five tips to help you rock your next conference
Your conference is your rock concert: it’s where you become known within your industry or become an official non-factor to your colleagues. Assuming that you want to end up closer to the rock star status, here are a few ways to make a big impression at your next conference.… Read More
Nine great ways to boost your productivity at work
Are you performing at your full potential every day? Do you feel like improving your productivity could lead to better results and new opportunities? We’ve got you covered! Below are nine sure-fire tips to improve your productivity at work, whether you’re a business owner or an employee.… Read More
Five packaging ideas to spark your imagination
Because first impressions are critical in today’s competitive marketplace, it’s important to come up with unique and stylish packaging that will make your products stand out! The five companies below have done their homework and come up with truly awesome packaging concepts.… Read More
Four printing terms you should know (part 4)
This is part 4 of our printing terms series. Check out Six tips for standing out at a trade show
Trade shows represent an amazing marketing opportunity for any type of business. The networking possibilities are endless, making them a favourite activity for many business professionals including marketers. Below are six great tips that will help you stand out and maximize your brand’s exposure at your next trade show!… Read More