QR codes are now an integral part of most large businesses’ marketing plans. However, it seems that many small businesses are still unsure about what QR codes are and how to use them effectively.… Read More
Colour psychology: how colour affects your marketing and branding
Did you know that using the right colours in your marketing collateral can lead to increased success for your business? Psychologists have determined that colour plays an important role in how we perceive messages.… Read More
Eight excellent examples of rounded-corner business cards
If you are looking for an alternative to the traditional square-cut business cards, choosing a card with rounded corners might be a good start! Rounded corners provide more room for design creativity.… Read More
Five simple steps to improve your marketing response rates
Examine the points of contact.
Points of contact occur when your potential customer interacts with your marketing message. This can mean a person looking at your billboard ad or flipping to a page online that you sponsor.… Read More
How to write winning marketing copy
Five examples of creative poster designs
Although many marketing professionals are eager to praise digital marketing, there are still distinct advantages and merit to more traditional forms of marketing. Print design is often underrated yet still an integral piece of many successful marketing campaigns and likely will remain so for the foreseeable future.… Read More
Can you have a green footprint with your marketing?
Today’s companies have a great deal of incentive for doing business in an environmentally friendly way. Going green is no longer just a moral responsibility, it is also a smart marketing move, as an increasing amount of customers are now primarily looking for eco-friendly products.… Read More
How to create the perfect portfolio
There are many ways to create a perfect portfolio; however, there is only one way to create the perfect portfolio for you. Consider your niche, who is going to be looking at it and what you want your portfolio to represent.… Read More
Nine tips to create effective leaflets for your business
Leaflets can be a great marketing tool if used properly. However, success will depend mainly on the leaflet’s design. Here are nine tips you should follow to make sure your leaflets catch your customer’s attention in a positive way!… Read More
Three intriguing TED talks for small business owners
Chances are that you’re familiar with TED talks? If not, they are short presentations delivered by industry leaders on a wide range of topics. Presenters are given a maximum of 18 minutes to present an idea in an original and informative way.… Read More