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Seven imaginative uses of QR codes

April 18, 2013 - TPH Leave a comment

QR codes are now an integral part of most large businesses’ marketing plans. However, it seems that many small businesses are still unsure about what QR codes are and how to use them effectively.… Read More

Posted in Information - Tagged business, marketing, qr codes

Colour psychology: how colour affects your marketing and branding

April 15, 2013 - TPH Leave a comment

printing toronto, printing vancouver, printing ottawa, printing calgary, printing halifax

Did you know that using the right colours in your marketing collateral can lead to increased success for your business? Psychologists have determined that colour plays an important role in how we perceive messages.… Read More

Posted in Information - Tagged business, colour, marketing, pantone, printing

Eight excellent examples of rounded-corner business cards

April 9, 2013 - TPH Leave a comment

If you are looking for an alternative to the traditional square-cut business cards, choosing a card with rounded corners might be a good start! Rounded corners provide more room for design creativity.… Read More

Posted in Information, Inspiration - Tagged business cards, design, marketing, printing

Five simple steps to improve your marketing response rates

April 3, 2013 - TPH Leave a comment

printing toronto, printing vancouver, printing ottawa, printing calgary, printing halifax

Examine the points of contact.

Points of contact occur when your potential customer interacts with your marketing message. This can mean a person looking at your billboard ad or flipping to a page online that you sponsor.… Read More

Posted in Tips - Tagged business, communication, marketing, response rates

How to write winning marketing copy

April 1, 2013 - TPH Leave a comment

printing toronto, printing vancouver, printing ottawa, printing calgary, printing halifax

Modern marketing copy must serve many purposes in order to achieve its maximum mileage these days. Not only must it attract and hold the attention in traditional advertising space, but it must serve the purpose in the digital space as well.… Read More

Posted in Tips - Tagged advice, business, communication, marketing, writing

Five examples of creative poster designs

March 26, 2013 - TPH 1 Comment

Although many marketing professionals are eager to praise digital marketing, there are still distinct advantages and merit to more traditional forms of marketing. Print design is often underrated yet still an integral piece of many successful marketing campaigns and likely will remain so for the foreseeable future.… Read More

Posted in Information, Inspiration - Tagged design, marketing, posters, printing

Can you have a green footprint with your marketing?

March 22, 2013 - TPH Leave a comment

printing toronto, printing vancouver, printing ottawa, printing calgary, printing halifaxToday’s companies have a great deal of incentive for doing business in an environmentally friendly way. Going green is no longer just a moral responsibility, it is also a smart marketing move, as an increasing amount of customers are now primarily looking for eco-friendly products.… Read More

Posted in Information - Tagged environment, marketing, printing

How to create the perfect portfolio

March 18, 2013 - TPH Leave a comment

printing toronto, printing vancouver, printing ottawa, printing calgary, printing halifaxThere are many ways to create a perfect portfolio; however, there is only one way to create the perfect portfolio for you. Consider your niche, who is going to be looking at it and what you want your portfolio to represent.… Read More

Posted in Information - Tagged advice, design, portfolio

Nine tips to create effective leaflets for your business

March 12, 2013 - TPH Leave a comment

printing toronto, printing vancouver, printing ottawa, printing calgary, printing halifaxLeaflets can be a great marketing tool if used properly. However, success will depend mainly on the leaflet’s design. Here are nine tips you should follow to make sure your leaflets catch your customer’s attention in a positive way!… Read More

Posted in Tips - Tagged business, flyers, leaflets, marketing

Three intriguing TED talks for small business owners

March 7, 2013 - TPH Leave a comment

Chances are that you’re familiar with TED talks? If not, they are short presentations delivered by industry leaders on a wide range of topics. Presenters are given a maximum of 18 minutes to present an idea in an original and informative way.… Read More

Posted in Information - Tagged business, creativity, ideas, innovation, TED, TED talks
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Welcome to the official blog of The Printing House. Check back often for posts full of useful small business marketing tips, print inspiration, and great giveaways.

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