When you invest in marketing then you definitely want to be sure that you’re doing it right. Why put money into something that could be working against you? Whether it’s your brochures, flyers, or your latest direct mail piece, find out why your marketing pieces may be underperforming and how to fix them up so they’re working in your favour.… Read More
Tips
These emails acted out in real life show how bad we all are at email
Some people are just really bad at email. You know that if you receive a bad email, you’re silently judging the other person. Before you send that next email, STOP. Check out the above video from Tripp and Tyler to see some bad emails acted out in real life.… Read More
8 font pairings that go together like milk and cookies
You’re almost done your next big print design project (or web, we’re not judging here) and it’s time to spice up your copywriting with some terrific typography to go with it.… Read More
The do’s and don’ts of direct mail marketing
If you’re going to put the time, effort, and money into doing a direct mail campaign then you want to make sure that you do it right. Here are some dos and don’t to keep in mind before you do your next mail drop.… Read More
How to be a nonprofit marketing rock star
Marketing your nonprofit isn’t always an easy feat. You have a cause that you want to share with the world and it’s a struggle trying to stand out from everyone else who is trying to get noticed at the same time.… Read More
How to create direct mail that gets results
Five tips for having the best sidewalk signage in town
Ah, the art of the sidewalk sign or sandwich board or a-frame sign or whatever you want to call it. Some people are experts when it comes to catching the attention of people passing by so what ideas can you borrow from them to make yourself stand out?… Read More
How to take better product shots with just your smartphone
Sometimes you need photographs for a project and the only camera that you have on hand is the one on your phone. That’s okay! In the words of Tim Gunn, make it work.… Read More
The best ways to utilize postcards for your business
Don’t be fooled, postcards aren’t simply for mailing to your friends and family while you’re on vacation. They can be useful when mixed with business too. Whether your objective is to make an impact on customers and prospects or share some important information, postcards can help you out.… Read More
Five quick ways you can improve your menu designs
Creating a menu may seem straightforward in theory. All you really need is a list of things people can order, prices, and maybe a short description. But if you really want to make your restaurant menu design to stand out, follow these quick tips to make sure yours beats out the competition and works for you.… Read More