5 ways TPH is helping stores implement on-site social distancing solutions


Grocery stores, hardware stores, and other essential services are trying to figure out the best approach to serve their customers seamlessly – while keeping everyone safe.

TPH understands that stores are doing their best to show patrons where to line up so that they aren’t crowding the cashier or each other.

At TPH, we realized that employees can’t be responsible for doing their job effectively while directing customer traffic, and customers should be comfortable knowing that your store is addressing their health and safety concerns. Stores may need a helping hand to give their shoppers clean surfaces, clear communication – and peace of mind.

As either an essential services employee, owner, or a customer – you’ve likely wondered what protocols are in place to adapt to social distancing. We’re going to share industry tips from Retail Council of Canada with feedback from official government resources such as Health Canada. We’ll walk you through a familiar store journey and share what social distancing communication essentials we’ve created to make that journey a more relaxing one.

What is social distancing?

Measures taken to prevent the spread of a contagious disease by minimizing contact with others. Social distancing or physical distancing measures include avoiding crowded gatherings, and keeping a safe distance from others. Find out more with the Federal Government’s social distancing tips.

How can retailers prepare?

Retail Council of Canada (RCC) has created an up-to-date COVID-19 checklist for retailers with guidance from Public Health Agency of Canada, Health Canada and provincial health ministries. Some recommendations from RCC include policies for reducing infection at work, ensuring companies have sufficient cleaning resources, and establishing clear communication of such policies to customers and staff.

We’re here to assist stores in implementing RCC’s recommendations – for instance, clearly communicating cough and sneeze etiquette and hand hygiene. Below, find our recommendations for sharing these protocols with your customers and staff. Our social distancing signage can be used throughout stores, in backrooms, breakrooms and more.

Entrance posters 

A customer arrives at a store and stops to read a prominent poster on the door that states that the business takes their safety seriously. The customer is informed that for the protection of all guests, they should maintain a 2 metre distance from others. This follows the social distancing recommendations from the Federal Government. Within the store, they can expect helpful signage to mark lineup areas and one-way aisles.

Before social distancing signage was in place – employees and customers experienced chaos. Prior to the posters and floor signage, people were not respecting each other’s personal space. Frustrated coworkers were ordering customers to wait from afar for the previous guest to finish paying for their purchases. It didn’t seem effective, and everyone left more stressed.

We’ve created entrance posters that inform customers clearly of social distancing best practices within the store – one-way aisles, checkout lines, and more. It’s helpful to make shoppers aware of all signage to expect within the store – and how to adhere to it.

One-way directional arrows 

Store aisles are difficult to maintain social distancing – especially with two-way traffic. One-way floor directional arrows can help to ensure that the store has a more organized traffic flow.

One-way aisles have made stocking shelves an easier experience. Guests seem less confused about where to go while staying a safe proximity away from other shoppers.

Lineup signs

The customer has reached the checkout and recalls from the entrance poster that they should look for floor decals to mark where to stand. Employees no longer have to direct shoppers where to go while trying to check out another store patron.

Lineup signs clearly mark where to stand, while reminding patrons to keep a 2 metre distance between others in-line checking out.

Countertop safety shields 

At the checkout – it’s difficult for a cashier and customer to adhere to the 2-metre physical distancing requirements. To solve this, countertop safety shields act as a barrier to protect cashiers, store patrons, and also the cashier’s workspace.

Preliminary information on COVID-19 from Health Canada suggests that like other viruses – COVID-19 can live on surfaces for hours or several days. This means that cashier checkouts need to be protected. To keep cashiers safe – counter shields offer added protection for their work surface. Find out more from the Federal Government’s COVID-19 prevention recommendations.

Conveyor belt dividers 

Tent-shaped dividers communicate helpful checkout tips to end the customer’s store journey. It’s useful to use these to remind store patrons to cough into their elbows and keep a respectful 2 metre distance from others.

Find out more 

Social distancing measures such as entrance posters, wayfinding signage, conveyor belt dividers and floor decals keep communication consistent throughout the store. As people continue to adapt to social distancing, and stores keep up-to-date with government and Health Canada recommendations, it’s crucial to keep store patrons aware of all store procedures.

Explore our social distancing in-store communication products at Market.TPH.ca, or contact us if you have specific requirements you need addressed. We are here to help you navigate this new way of shopping.

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