Women Mean Business – 10 ways business cards make a lasting first impression 

Women-led businesses are killing it!

The number of businesses owned by women has increased 3,000% in the last 20 years and enjoyed 72.3% growth compared to male-led companies that only grew by 41.5%. Wondering whether it really makes a difference if a company is run by a man or a woman? Shark Tank’s Kevin O’Leary says the women-led companies he’s invested in outperform the male-led ones.

We might be biased (after all The Printing House is run by an innovative and dynamic woman, Jamie O’Born) but we believe women-led companies have a huge and positive impact on the economy.

Whether you’re a dynamic woman looking to start your journey as an entrepreneur, or seasoned leader who’s successfully shattered the glass ceiling, creating a memorable brand is essential for success. And, one of the first branded items you’ll need is a business card.

Don’t Miss this Opportunity to Stand Out

Anyone who thinks they don’t need a business card in the digital age is missing a key marketing opportunity. Here’s why:

  • Sales increase 2.5% for every 2,000 business cards handed out
  • 72% judge you on the quality of your business cards
  • Business cards make you more memorable, look more professional and it’s a faster way to share contact information.

You know the old expression, you never get a second chance to make a first impression: business cards help you make a strong first (and lasting) impression, if they’re done right.

Mastering Card Tricks

There are many ways to make a big impact on a small surface, so we wanted to share a few tips to help you can get the most out of this powerful marketing tool.

1. Keep it simple: Use fonts that complement each other but don’t use too many different fonts because it can cause a card to look disconnected and cluttered.

2. Let it breathe: White space (or negative space) is a good thing. You don’t need to fill every inch of a card with text, images or graphics. Space helps important elements stand out.

 

3. Don’t be boring: Simple doesn’t mean dull. Let your personality (and your brand identity) shine through to differentiate yourself from the competition.

4. Be obvious: Don’t make people wonder what you do. One quick glance should be all someone needs to know who you are and what you do.

5. Cut out ordinary: Too often people think rectangle or square for business cards. Break out of the box! Changing the size, thickness, shape or adding a custom cut element can help you stand out in a pack of sameness.

6. Target the senses: Soft touch finishes or embossing gives a high-end, luxe vibe, and a thicker card stock can take your card to the next level.

 

7. Get Foiled! Your cards can shine bright and be on trend with the latest rose gold hues. Foil added to a business card creates a rich look and foils come in a wide range of shades.

8. Gloss it up: Spot varnish can take a card from ho hum to wow. Adding a little gloss to a matte card can highlight a brand element with a subtle but eye-catching component.

9. Go to the flip side: If you’re not taking advantage of both sides of your business card, you’re missing out on some prime real estate. It might cost a little more but adding elements to the flip side can extend your brand message. Consider also adding colour to the edge to reinforce your brand and help you stand out in a pile of average, boring business cards.

10. Think Green: There are beautiful options for card stock that also do good for the environment. Consider choosing 100% post-consumer recycled, Kraft paper and FSC® certified stocks for your next project.

Say NO to Cheap – Your Brand’s Worth It

Your business cards are a lasting representation of your brand. What are you saying when you pick a cheap card? Bargain business cards don’t ensure accurate reproduction of brand colours and are bulk cut which can mean you can get crooked designs. These cards won’t make a good first impression (and surveys show people don’t want to do business with a company whose cards looks cheap). Putting the effort into getting the details and craftsmanship right, lets your brand shine.

Getting the look and feel you want to make a lasting impression can be tricky. A designer can help you pull the elements together seamlessly. Contact TPH to give your brand a new look and business cards to take your business to the next level.

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