The do’s and don’ts of business cards

business cards

Business cards remain an important marketing tool in this day and age. If you arrive at an event with them on hand, they help you look prepared and professional. They save you from trying to scribble down contact information on a napkin, or from missing out on adding an important contact’s info when your phone battery has died yet again! Here are some things to keep in mind while creating your next set of business cards so you can make sure that they turn out beautifully.

Here’s what to do:

Keep things simple.

When it comes to having professional business cards, you want to make sure that you keep things simple. Stick to one or two colours for your palette, limit the amount of text on the card, and keep any extra graphic elements simple. If you want to make them special, add a finishing option such as a touch of foil or a sleek matte coating that will make your business cards look really high end.

Include important, relevant information.

While trying to not overcrowd the card, make sure that you include the necessary contact information. Include your website and your preferred method of contact, whether that’s by email, by phone or both.

Make it double sided.

Make the most of the space on your card by using both sides of it. If you choose to keep all of your contact information on one side, you can use the other side to feature your logo or an eye-catching pattern to help your card stand out from the other designs.

Here’s what to avoid:

Don’t use old business cards.

If the information on your business cards changes, then you need to order an updated set with accurate information. Scratching out outdated info looks unprofessional and doesn’t make a great first impression when you’re passing on your contact information.

Don’t use too many fonts.

Limit your use of fonts so you don’t overwhelm your design. Try to stick with one or two fonts for your project. If you need any font pairing ideas, be sure to check out the suggestions here.

Don’t go for the cheapest option.

Your business card communicates a lot about your company, so make the first impression a positive one! Thin, cheap paper reflects poorly on you and your business. Look for high quality printing with a nice stock to ensure that your card projects the right image. And of course if you have any questions about what paper to use or need to brainstorm some ideas, don’t hesitate to ask! We’re happy to help.

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