There always seems to be an ongoing battle between direct mail and email marketing. It’s a topic that has become especially popular again now that CASL laws have put a limit on what kind of emails businesses can send out. Because of this, it’s not a great time to rethink how you’re reaching your customers and see how much direct mail could help out your business.
What is the difference really? What’s the difference when it comes to your customers’ attitudes towards direct mail and email marketing? Which one has a higher ROI and by just how much? And how do you get your customers to open mail from you?
When it comes to open rates and ROI, direct mail has a strong track record and reputation. And we’re not just saying this because we’re a printing company. Check out this infographic that we created, it breaks down the facts for you.
Further reading:
- How to create direct mail that gets results
- Should you be using addressed or unaddressed mail?
- Direct mail isn’t dead
Brittany Giles is the Social Media Specialist at The Printing House
Thanks Brittany for this informative post!