We’re big fans of creative print marketing around here. We’re also fans of coffee (I may be speaking mostly for myself here), so naturally we loved Nescafé’s ‘Pop-Up Café’ campaign. They created this newspaper sleeve that features two origami coffee cups. Once you fold out the cup, all you have to do is add some hot water and then you have a coffee for yourself and one to share.
Coffee with the newspaper is typically a solitary experience and this seeks to change that. It’s a clever concept, well-executed, and displays a unique application of print. We just wish our morning paper came with free coffee to share!
Check out the video below.
Would you drink coffee out of a paper cup?
Brittany Giles is the Social Media Specialist at The Printing House