Seven pro tips for perfect poster design

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Make sure all of your posters are on point. You always hope that what you’re seeing on screen will reproduce well when it comes time to print. Here are some great tips to make sure your poster prints come out looking perfect.

Work in CMYK.

When you’re doing anything for print, you should ensure that you’re working in CMYK. If you’re working in Photoshop, switch the mode by using the commands Image > Mode > CMYK Color since CMYK is compatible with print.

Choose the right black.

There are different options when it comes to printing black. With posters, avoid using RBG black because it will look washed out when it comes to print. Leave time to rest different blacks on your substrate of choice before you print your final copy.

Come back to your design.

It can be hectic getting through your work with looming deadlines, but being able to reflect on your design with fresh eyes is helpful. It will help you to see what works and what doesn’t. Also, you may catch errors that you hadn’t spotted before.

Think about trim.

Trim is the final size of a printed page after the edges have been cut off. Leaving some breathing space of about 0.125” ensures no important information gets cut out of your design.

Don’t forget bleed.

Chances are that you’re going to have part of your image touching the edges or “bleeding” off the page of your poster. Include 0.125” of extra image around the edges to ensure there aren’t unwanted white lines framing your design when your poster is printed.

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Vectors are your friend.

Vectors reproduce well in print, especially at large sizes. If you want the best print result, make great use of vectors in your designs. It will reduce your file size too!

Package fonts or convert to outlines.

Save yourself from font nightmares. When everything is finished and you’re ready to send things over to the printer, either convert your fonts to outlines or package your file (File > Package in InDesign) to make sure your fonts reproduce the way you designed in them and that all your files and links work when it comes time to print.

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Brittany Giles is the Social Media Specialist at The Printing House.

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