How to improve your marketing communications this year

The new year is always a great time to seek out an improvement on what you did last year, even in your marketing. Reevaluating what worked and what didn’t can help increase your ROI. Take a moment to step up your marketing communications with these five easy tips to make the most of your efforts.

Don’t be too wordy

If you send people a marketing piece that has huge blocks of text, chances are you’ll lose their attention. Break it up into point form lists and highlight the important information that they need to know. There’s nothing worse than having your piece be ignored from the start due to overwhelming your audience with unnecessary text.

Boost your call to action using “my” instead of “your”

When you’re writing your call to action, using the word “my” instead of “your” can increase the performance of by almost 25 percent. A lot of websites speak to visitors in the second person perspective so try writing in the first person and observe the results. It’s more personal and helps to draw in your audience.

Consider your measurement

Decide on your goals in advance and plan out how you’re going to meet those objectives. Determine how you’re going to measure these, whether it’s quantitative, qualitative or tonal.

Quality over quantity

Instead of producing a lot of content, focus on producing quality content that your customers and prospects will want to read. Think about what matters to them and don’t waste their time, they’ll appreciate you more for it.

Plan out your distribution

If you create it, they will come? Just because you’re creating content doesn’t mean that it’ll get out to the people you want to see it. Create a strategy beforehand and plan out how each piece of marketing is going to be distributed, online and off where applicable. This will make it much easier to see what needs to be done and how each piece works into your overall marketing strategy.

What are your marketing goals for 2014? Brittany Giles is the Social Media Specialist at The Printing House.

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