What you can learn from the best gig poster design


When it comes to creative print design, one of the most consistently unique areas is the classic gig poster. Utilizing design to make a unique piece that gets noticed is something that these examples easily achieve. Think there’s nothing that you can learn from them? Think again! Here’s what you can take away and think about when designing your business posters.

Make the old new again.

Take imagery or an old style and remix it to create something new and interesting. You’ll find that design is a lot of remixing as it is. Whether it’s using a vintage style or making a reference to something well known, delve into the past and see what you can repurpose for your project.

Choose the right colour palette.

One of the easiest ways to catch attention is through good use of colour. Websites like Adobe Kuler can help you to create a colour palette that will be pleasing to the eye and make your poster have a more professional feel to it. Depending on your brand or what you’re designing for, you can get as edgy as you want with it.

Make the important information pop.

When you’re designing an event poster, there is always some key information that is necessary to get across. Make sure that the audience doesn’t have to hunt too hard to find it. One glance should tell them everything that they need to know or where to go to find more information.

Listen to the band your poster is being designed for.

In simple business terms, do your research. Your audience will see right through you if you don’t. Start off by collecting as much information as you can about what and who you’re designing for and that’ll help to give you a clear focus to your design.

Don’t forget paper options.

Sometimes it’s difficult to decide whether to print things using offset or digital printing. If your poster is going to be pinned up all over town and you need a lot and a more affordable price, using digital printing is probably for you. However if you need a more premium option then quality offset printing is your best bet to make your work shine.

Image sources: one, two, three.

Brittany Giles is the Social Media Specialist at The Printing House.

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