If you own or manage a business, you know that creativity is an important aspect of your success. Due to today’s highly competitive marketplace, a business without creativity cannot survive for long.
Take an objective look at your work. Do you find it more and more difficult to come up with fresh, new ideas for your business? If you struggle with creativity, you are not alone. Most people do not perform at peak creativity levels every day of the year. However, if a lack of creativity causes you to miss important business opportunities, then you need to rekindle it.
For those who need to recharge their creativity batteries, the following TED talks are excellent starting points.
Sir Ken Robinson: Do schools kill creativity?
In his 2007 TED talk, Sir Ken Robinson tells stories about how children respond to the world around them. As soon as our children enter the established educational system, they soon lose their natural creativity. Our educational system teaches children that taking a risk is bad, and being wrong is worse. By the time students finish school and enter the workforce, they become part of the business world model that also suppresses creativity. A good employee follows proper policy and procedure as that is safer than trying something new, making a mistake and potentially losing a job or ruining a career.
Sir Ken Robinson finishes his talk by asking us to change the way we look at and deliver education. He suggests that we need to rethink education and determine what we want students of the future to learn.
Elizabeth Gilbert: Your elusive creative genius
After she wrote a best-selling book, Elizabeth Gilbert had people approaching her asking her if she was afraid she could never top her previous success. Even before she had her success, she had people asking about her fear of failing – a common thing when you’re in a creative profession. She speaks of the idea of having a creative genius as opposed to. being a creative genius and how people come to expect the impossible from creative types. This thoughtful, touching and humorous talk examines the way that we interact with our own creative genius. If there’s a genre of classic TED talks, this would be considered one of them. It’s definitely worth rewatching if you’re already acquainted with it.
David Kelley: How to build your creative confidence
David Kelley discusses the idea of how the world is divided into two categories —creative people and practical people— and asserts that creativity is not simply something that the “chosen ones” possess. When people go out on a limb with a new idea and it doesn’t fly, their creative confidence is affected making it difficult for them to try again. People become afraid to take creative risks due to a fear of judgement.
When people regain their creative confidence and overcome this fear of judgement, they can begin to work on things that are truly important in their lives. They come up with more ideas, giving them more to choose from and the ability to devise better solutions. People are naturally creative and building creative confidence lets people move forward and truly make a difference.