Four steps to the perfect elevator pitch

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Imagine you’re on an elevator ride with a dream investor or prospect. How would you sum up the value of your business in about a minute? An elevator pitch is a quick presentation that demonstrates what your business is about, and, ideally, will show your audience that you know your business inside and out.

Lay out the pain statement up front.

Define what problem it is that you’re going to solve. Once you clearly state that, be able to outline your value proposition.

Take Thoreau to heart.

Simplify, simplify, simplify! This is no time to get technical. Practice your pitch on people who know nothing about your industry and make sure that they can understand. The simpler your message, the harder it will hit.

Make the benefit obvious.

If you’re pitching to a potential investor, make sure your benefit is greed inducing. The person you’re giving your pitch to wants to know exactly what’s in it for them.

Ensure that it’s irrefutable.

Your elevator pitch should leave whomever it is that you’re speaking to with a clear understanding of what your business is about and how it can benefit them. Ensure that you provide them with your business card so they can get in contact. If they have too many questions after, it’s time to rethink your pitch.

What tips do you have to perfect an elevator pitch?

Brittany Giles is the Social Media Specialist at The Printing House.

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