Although many marketing professionals are eager to praise digital marketing, there are still distinct advantages and merit to more traditional forms of marketing. Print design is often underrated yet still an integral piece of many successful marketing campaigns and likely will remain so for the foreseeable future.
If you are looking to improve the visibility and the appeal of your business, then a creative poster design may be your answer. Below are five examples of posters that may spark your inspiration and get your creative juices flowing.
Fedrigoni UK had the objective to bring their paper company closer to the design community with this campaign. This poster incorporates paper in a beautiful way that is enticing to the design-minded population.
Think More, Design Less
This minimalistic poster quickly communicates the idea behind the event that it is promoting. While most posters stick to communicating through eye-catching visuals, the contrast of using text to catch your eye stands out and is appropriate for the content. The thoughtful design behind the poster compels the viewer to learn more about the event and boosts the credibility of the messaging.
If you don’t have the budget to hire a professional printing company, there are online tutorials designed to give you ideas on photo composition, colours and shapes so you can create your own awesome poster. Drawing talent is not required, but students will need basic mastery of Adobe Photoshop and Illustrator. PSDFan, written for design professionals, gives a how-to example of a poster with a sign that reads “Receptionist needed. Must be able to type 120 wpm.” The poster has as its focal point a figure with a typewriter for a head, and the clever use of letters and geometric designs heightens the interest.
The Swell Season
DKNG Studios created this beautiful poster to advertise a concert featuring The Swell Season and Josh Ritter. The imagery is reflective of the calm feelings that these artists’ songs evoke.
Posters are a simple yet effective way to make your point, and their advantages include size and portability. The larger they are, the greater the visual reach, and they can easily be put up, moved or switched out for another poster. As a form of advertising, they’re an easy, fun and effective way to deliver your message.
Have you seen any posters lately that caught your attention for their creativity? Share below!
Brittany Giles is the Social Media Specialist at The Printing House.