Four printing terms you should know (part 4)

printing toronto, printing vancouver, printing ottawa, printing calgary, printing halifaxThis is part 4 of our printing terms series. Check out part 1, part 2 and part 3 if you missed them. This time we’ll look at four new terms:


When it comes to printing and design, the resolution is the amount of information in an image. The resolution – the number of dots an image is comprised of – determines how clearly an image will appear once it is printed. In terms of print resolution, for the best results it is recommended that an image be at least 300 DPI (dots per inch).


This is when your paper or stock is creased or compressed along a straight edge to help ensure an accurate fold. Scoring also makes folding a much easier process and is particularly helpful with heavier stocks.

Die cutting

Die cutting is the process of cutting paper using a specially shaped die. Die cutting can be used to render the main shape of an object or to cut out a decorative pattern within a larger piece. Commonly used on wood, fabrics, metal and plastic as well as paper, this technique provides many advantages including reduced wastage, increased speed and superior uniformity. This cutting method allows a high quantity of shapes to be cut out in one punch, gives the ability to cut identical shapes and is good for large quantities. When dealing with smaller quantities and prototyping, custom cutting is an excellent, cost-effective option.

Variable data printing

Variable data printing, also referred to as personalized printing, is a form of on-demand printing. It allows elements such as text, photographs and graphics to be changed for each printed piece without stopping the press, by using information from a database. This is a great option if you want to create personalized letters that have the same basic layout but different names and/or addresses.

Are there any terms that you’d like to see here next time? Let us know!

Brittany Giles is the Social Media Specialist at The Printing House.

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