Four goals to improve your print marketing

printing toronto, printing vancouver, printing ottawa, printing calgary, printing halifaxIt’s never a bad idea to sit down and consider some printing resolutions for your company. These goals can help improve your printing efficiency as well as save you time and money! Below are a few ideas to help get your company started on the right foot this year…

Reduce environmental impact

Going green is a responsible initiative that is great for the environment, and it reduces waste. If you do your printing in-house, consider buying certified eco-friendly stocks. This will not only help you reduce your carbon footprint, but will also help you attract new eco-friendly customers. (Learn more about environmental certifications here.)

If you decide to outsource your printing, choose to work with a printing company that offers these types of services and products. You can make a big difference by requesting to have your next print job completed with soy- or vegetable-based inks rather than the traditional petroleum-based inks. Make a commitment to do your part to help save the earth!

Attend industry events

Going to professional printing events such as conferences, seminars or workshops can help your business in many ways. In fact, attending such events will not only will it help you learn more about the newest trends and developments in the industry, but it will also:

  • Provide inspiration for upcoming projects
  • Inform about new software, products and processes to help optimize your projects
  • Offer you the opportunity to connect with new people in the industry

Consider the benefits of print on demand

Do you have a closet full of old brochures, flyers and other marketing materials that you never used because it was date-stamped? Mass producing this type of material and not using it all right away is very wasteful. You’re essentially throwing away hard-earned money. Utilizing print-on-demand is very beneficial in this respect. It provides an affordable and easy way to maximize the effectiveness of your communications. Print what you, when you want it, with a fast turnaround time.
Finding new and innovative ways to stretch your marketing dollars should be at the top of your list for the new year. Give your company the competitive edge that it deserves; and impress your customers while saving money.

Loyalty equals savings

Choose to work with only one printing company and stick with them. This is one of the best things that you can do to help your business save money and improve your efficiency. Hopping between various printing companies will cost you greatly in the long haul. Developing a good working relationship with one printing company will ultimately save your company valuable time and money. Your printer will take the time to learn about your brand and your objectives/expectations. Also, being a regular customer will award you special perks and benefits. These benefits may include being placed on a higher priority list for printing services, access to special services and discount pricing.

What goals have you set for your business this year?

Brittany Giles is the Social Media Specialist at The Printing House.

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