In today’s digital age, businesses and marketing professionals consistently use multimedia integration to effectively establish and strengthen brand awareness. This can concern everything from graphic design, photography and text authoring to video and audio materials. These are critical elements of any marketing plan.
Communications are key
A company’s ability to efficiently communicate is essentially one of the most significant factors with regard to its potential success. While internal communications inform, motivate and engage employees, external communications are designed to engage prospects and customers. This communication serves to enable a full and complete branding experience.
You can take advantage of the power of multimedia to create efficient and user-friendly training materials for your employees, from user guides to how-to’s to product demos! Work with a professional company to design branded cases or paper sleeves for your CDs/DVDs to make sure your materials are professional-looking and consistent. Proper training materials are an essential element of any company’s internal communication strategy.
Trade show materials
Does your company often attend trade shows to gain exposure and visibility? Multimedia integration can help you effectively communicate your brand’s “essence” to your audience. For instance, consider putting all of your successful case studies in a professionally designed DVD that you can give away to attendees at the show.
Other types of multimedia materials that can be created include:
- Installation guides
- Product support info
- Sales presentations
- Promotional materials
- Conference materials
- Resource materials
Companies are using CDs and DVDs to present products, entertain, train staff and provide company/product overviews to prospects and potential investors. Media duplication has made this a very cost-effective method of delivering critical content and messaging. Since they offer portability, CDs and DVDs are also ideal for recurring messages, as well as artistic content.
What types of multimedia materials do you use the most?
Brittany Giles is the Social Media Specialist at The Printing House.