One of the benefits of living in the Internet age is the ability to conduct many types of transaction online, saving time, money and energy. From books to clothing to cars, most everything is available — and often customizable — online.
It should come as no surprise, then, that it’s also possible to order print jobs online and have those jobs printed in a convenient location. This option, known as web to print, can help you save on time and shipping costs and avoid the damage that sometimes occurs when shipping print jobs via mail or courier services.
How does web to print work?
Simply put: a web-to-print solution allows customers to upload their print-ready document files, select options such as quantity, paper stock, and binder type, and specify a convenient location for the materials to be printed at.
What does it mean for your business?
Beyond the basics. Web-to-print solutions can get quite sophisticated, allowing customers to maintain libraries of documents online that can be customized and printed on the very short notice. Such options let companies store artwork and layouts for items such as stationery, business cards, and forms. The idea is that employees and franchisees can quickly and easily supply the information needed to personalize these items and then order the desired quantity to be printed at a location close to them.
Centralize your process. Sophisticated web-to-print systems can also track the type and quantity of documents that have been ordered, providing customers with usage and billing reports that keep them well-informed and up-to-date. The ability to decentralize ordering while maintaining centralized control provides improved efficiency and cost savings.
Brand control. Maintaining the artwork and layouts for print materials online allows corporations to control their brands while giving ordering freedom to offices that may be spread across the country or scattered around the world. Companies can maintain the integrity of their brands by specifying precisely which aspects of a document can be customized while ensuring that the format and artwork cannot be altered.
Always available. The 24/7 nature of the Internet means that customers are not constrained by time zones or their printer’s business hours when using a web-to-print solution for their printing needs. Insurance agents can order new business cards and brochures late in the evening from the comfort of their home offices, while early-bird office managers can requisition replenishment of letterhead and envelopes before the morning rush sets in.
Web-to-print solutions offer the perfect combination of flexibility and control for printing a wide range of materials. When customers work with a trusted print house that offers these solutions, they can be assured of consistently receiving printed materials that meet the high-quality standards they demand.
Brittany Giles is the Social Media Specialist at The Printing House.