As we head towards the New Year, one of the best tactics for promoting your business is the use of custom calendars as a marketing tool. Calendars—desktop, pocket-sized, and wall versions—are clever pieces of collateral to distribute to your customers and prospects. Here are five reasons to use custom calendars for your business promotions:
1) Stay top-of-mind.
Print calendars are great promotional tools since they keep your company in front of the person using the calendar on a daily basis. They help your business have top-of-mind awareness (TOMA).
2) Say thanks.
Calendars are perfect thank-you gifts for your current customers. Not only will you utilize the powerful psychological principle of reciprocity and create goodwill with your customers, but you also help strengthen awareness of your brand within your existing client base.
3) Stand out.
Giving calendars away to potential customers at local events, conventions and business expos is a way to differentiate your business. Everyone else will be distributing business cards while you give out calendars. The calendar can also serve as a conversation starter at social functions.
4) Provide more value.
Putting coupons in your custom calendars can provide your customers with extra value. When you insert a couple of pages of coupons, you really encourage potential customers to patronize your business. You can even place reminders in the proper date squares indicating when a coupon is available to use.
5) Stay by their side.
Custom pocket calendars are another good idea, as people tend to keep them handy. You can even give a few to each customer for them to pass along to their friends.
No matter what kind of custom calendar you decide on, there are a few points to remember to get the most out of your marketing efforts. Be certain to include all of your company’s contact information—your logo, phone number, website and social media handles—on each page of the calendar. Remember, most people will appreciate getting an eye-catching and useful calendar. Your business—and not your competitors’—will be on their minds when they’re in the market for your goods or services!
What other marketing collateral do you use to stay top-of-mind?
Brittany Giles is the Social Media Specialist at The Printing House.