Constantly marketing your business is the only way to stay on your customers’ radar, but finding creative ways to stay front and centre can be a challenge. Creating and distributing unique flyers for your business is a relatively inexpensive and efficient way to get the buzz going about your products and/or services. Here are a few tips to help you create awesome flyers for your business…
Think outside the box
If you want your flyer to truly stand out from the rest, you have to do some creative brainstorming. Anything out of the ordinary and unexpected can work, and ideas can include using catchy images, large buzzwords, odd shapes, bright colours and easy-to-read copy. Think of what your target audience wants to see in a flyer. If you can, conduct an experiment with a group of people within your target market to see what works best.
In a flyer or brochure, graphics work wonders towards directing the eye to your corporate message. For ideas on what images to use, check out free image databases such as Flickr Creative Commons or stock.xchng.
Include the basics
When creating your flyer, remember that graphics and colours are secondary. Your company’s details should stand out as they have the most importance! It sounds elementary, but don’t forget to include your business’ phone numbers, website, email address, business hours and whatever else you want people to remember. If you have space, consider including your Facebook fan page or Twitter handle to increase your fan/follower count organically!
If you’re advertising an upcoming event, include the who, what, when and where of the occasion. That information should be quickly seen at first glance, since most people won’t take the time to look at every aspect of your flyer. Carefully choosing your typeface, colour and size is important to ensure maximum readability.
Printing and distribution
Flyers can come in various sizes. They can be sized as small as 1/8 of a page, or as large as a full page, depending on your needs. Consider making your flyers slightly bigger than those of your main competitors for best results. Flyers can be created online or on your graphics software and printed using your own printer, or custom designed and printed by a professional printer.
Distributing your flyers on the streets or inserting them in newspapers and magazines reminds customers and clients of your presence even when you’re not physically there. Flyers are small enough to tuck into a purse, notebook or folder, yet they have the capability to be unfolded and provide detailed information.
As always, simple images and photographs work best to keep your flyer from looking too visually cluttered. Clean graphics without distracting details in the background make your message more powerful. When listing information, breaking it down into small chunks makes it easy on the eye. Use bullet points sparingly, and be sure your lettering has enough contrast to stand out from the background.
If you are unsure about how to design your flyer for maximum impact, consider talking to a professional printing company that can provide technical guidance and professional recommendations. At TPH®, we have been helping business owners create unique and effective brochures and flyers since 1961! Contact a TPH® print location near you to discuss your next printing project.
What aspects of a flyer catch your eye?