When you’re getting ready to request a quote on a printing job, it’s important to have all your ducks in a row. You need to know exactly what you want, so you can give the printer all the information needed to put together an accurate quote for your job.
The best way to make sure you cover all the bases is to work from a checklist. After you have addressed every item on the checklist, you’ll be ready to get in touch with the printer and convey all the pertinent information. Working from a completed checklist will also enable you to compare quotes from several printers with ease.
What to specify
Whether you’re printing a custom book, a newsletter or a flyer, there are a lot of options available. Your checklist needs to cover them all. Start with the basics. You will need to specify what exactly the item is, how many pages it contains, how many copies you want, what type of stock to print it on (including weight, size and colour), and the number of colours to be used or if it’s a full-colour job.
In addition, you’ll need to let the printer know if you want the job to be printed digitally or offset, how it is to be finished and bound, and what type of artwork it contains. For example, are there photographs or line art? Do you want any of the artwork to “bleed” off the edge of the page? Do you want any special printing techniques such as UV coating, embossing or engraving? Note whether the source material you will be supplying will be digital files or conventional art.
Finally, you’ll need to tell the printer how you want the finished product delivered, what your deadline is, and when you will have the source materials ready to go. The required turnaround time can have a significant impact on your budget.
Consider your options
Sometimes you may not be sure about all the items on your checklist, or you may want the printer to quote prices for multiple options. Be sure to let the printer know if you would like separate prices for different quantities, two-colour versus full-colour, types of stock, or other printing options. If you aren’t sure about anything, feel free to ask the printer for advice on how to make your finished product stand out.
Once you’ve presented all of your specifications, the printer is likely to have a few questions and may have some suggestions to improve the final product. Take the time to talk to your print shop representative to make sure you are both on the same page about what your goals are and what you want your finished product to look like.
Presenting your printer with a comprehensive list of what you need and discussing the details of the job with them will ensure a more precise print quote, clarify what you can expect and ensure that you’re both on the same page.