How UV coating can help you bring images to life

Are you considering the different print options available to make your product stand out? You may or may not have heard the term “UV coating.” UV coating is the most popular choice of all the protective coatings when it comes to catching attention and protecting collateral.

Different print options

How does it work?

Liquid-based UV coating is applied to paper and dried instantaneously on a special machine using ultraviolet light, leaving a shiny and glossy finish.

The main purpose of UV coating is to prevent abrasion, rubbing, scratching, and fingerprints. It also protects your materials from exposure to chemicals and moisture.

When to use UV coating

If your project calls for something eye-catching, UV is tough to beat. It makes rich colours stand out. If you are printing graphics and photos, or showcasing products, this will give your project that “wow” factor.

If you have ever hired a commercial printer for your business, you probably already know a little about UV coating. Usually, UV coating is used to cover one or both sides of a postcard or business card. But you are not limited to these options. UV coating is a great choice for any of the following examples:

  • Postcards
  • Business cards
  • Bookmarks
  • Presentation folders
  • Gift card holders
  • Rack cards
  • Catalogues
  • Brochures
  • Greeting Cards

Meets green printing standards

Even if green printing is not a primary concern for your company, you can bet that some of your potential customers will remember if you choose green printing options over other options. In fact, many people today consider it mandatory.

UV coatings are free of volatile organic compounds (VOCs) and solvents. Not only is this safer for the environment but some of the gases emitted from certain types of print also have adverse health effects.

The pigments used for UV coating are not petroleum-based and do not contain micro crystalline wax.

In the nude: when not to use UV coating

After reviewing all of the advantages of UV coating, you may be wondering why UV coating isn’t used on every piece of collateral. Occasions do exist where you will want your paper to “go naked.”

In some cases, you may not want to have both sides of a postcard UV coated, especially if it is going out in the mail. Ask the printer before you order a large amount for a few samples. This will tell you if you can run them through a printer or write on them.

UV coating is also prone to cracks if folded or scored because of the thick, hard exterior that the glossy sheen creates. If you are using greeting cards or collateral that will be written on, the coating will not work well with a pen or pencil. It cannot be foiled and embossing must be done after the UV coating is applied.

To learn more about UV coatings and other print options, contact your local TPH® manager. Click here to find the closest location near you.

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