With the ultra-competitive environment businesses operate in today, every little detail can either hold them back or give them an edge. Small things, like carefully designed business cards, can make all the difference in the world.
Think about it: a business card is your brand’s essence! With that in mind, there are several reasons why you should say “NO” to cheap business cards:
The importance of first impressions
In the business world, first impressions can make or break your organization, and your business card is certainly the first impression that many potential clients will have of your company.
While an amazing business card will spark people’s interest and make them want to learn more, a cheap business card will leave a neutral impression (in the best case scenario) or completely backfire and leave a negative impression of your business (in the worst case).
The benefits of unique cards
Avoiding cookie-cutter business cards and taking the time to design an awesome and unique business card will certainly help you stand out from the competition.
Working with a professional printing company will ensure the best results. In fact, an experienced printer can offer professional design services and help you choose the right paper, ink and typeface.
To make your card even more unique and professional, make sure you add links to your social media profiles. This is an easy and inexpensive technique that will help you increase your fan base over the long run.
Paying extra for cards consistently projecting a positive image of your company is a worthwhile investment. With the large number of competitors in the marketplace fighting for your customers’ attention, why take chances with cheap business cards that can negatively impact your reputation?
Whether you’re a start-up or an established organization, never underestimate the power of a well-crafted card. Choosing wisely can help you stay ahead of the pack.
Brittany Giles is the Social Media Specialist at The Printing House.