When should you choose offset printing over digital printing? Offset, a time-honoured method of printing, pre-dates computers and remains the preferred method for generating large quantities of commercial prints. Offset printing is cost-efficient and produces professional, high-quality four-colour prints. This type of print service is great for unique business cards, brochures, posters, menus, invitations, postcards, stationery — practically any static piece you can imagine.
- Cost. How much does offset printing cost? The short answer is: the larger the print run is, the cheaper the cost per piece. The process of offset printing is basically accomplished using a series of plates and ink. Because the plates are easy to produce and re-usable, considerable savings are realized with large print runs. It does take some time to set up the plates, but once they are produced, the printing process is quick, and gives professional results.
- Speed. The speed of offset printing is another reason why it is so cost-effective. With the capability of producing 10,000 high-quality, four-color prints per hour, offset printing has lower overall production costs for large quantities as it only requires one setup.
- High Quality. Printing press operators are highly trained professionals. They maximize the ability of offset presses to produce sharp, clear images.
- Consistency. The offset printing process is consistent, producing identical results for each print. Ink colours are standardized across the industry thanks to the use of Pantone swatches, and any colour can be mixed using a swatch book to create perfect colour matches. In addition, the offset process allows for the use of many different types of pre-mixed spot inks, including fluorescents and metallics, on any texture of paper.
Offset printing has been with us for more than 100 years, and it is still the best method for large runs of commercial prints. Building upon knowledge that has been passed down for generations, modern offset computer-to-plate technology delivers fast and accurate colour matching.
With 50 years of experience in offset printing, TPH® will give you the best results – every time. For unbeatable quality with superb, consistent images, choose TPH offset printing for your business and marketing materials. For more information on offset printing click here for our video on the subject!
Brittany Giles is the Social Media Specialist at The Printing House.