Wayfinding signage is something that affects all of us every day, but may not be a term you’re familiar with. Also known as directional signage, it refers to the signs that let us know where we are, and how to get to where we’re trying to go.
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On Saturday, May 13th, over 1,500 of Toronto’s corporate and philanthropic leaders gathered at Beanfield Centre for Michael Garron Hospital Foundation’s third annual Laughter is the Best Medicine fundraiser. Headlining the event was comedic superstar Jim Gaffigan, along with special guest Kevin Nealon and Will Arnett as host.
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No matter how timeless or universal a brand may be, there is always some room for improvement. With companies like Google and Starbucks rebranding, it is evident that even on a large, and not to mention costly scale, rebranding or just tweaking even the strongest brands can be crucial.
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Ah, the art of the sidewalk sign or sandwich board or a-frame sign or whatever you want to call it. Some people are experts when it comes to catching the attention of people passing by so what ideas can you borrow from them to make yourself stand out?
