Four printing terms you need to know

printing toronto, printing vancouver, printing ottawa, printing calgary, printing halifaxWhen working on marketing collateral, it’s important to understand a few key terms so that you can communicate more effectively with the person or agency designing and printing your products. You will surely hear the following terms at some point in your business marketing endeavours:

Offset

An offset press is your basic printing press that’s been in use for more than a hundred years; however, most modern offset presses are integrated with digital technology.

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Learn more about the best paper and stocks for your print projects

It may not be readily apparent, but the perception of any printed message is influenced not only by its words and pictures, but also by its appearance. This is why the paper used in printed marketing messages is an essential element in creating the most visually appealing materials, for the most positive impact.

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