There always seems to be an ongoing battle between direct mail and email marketing. It’s a topic that has become especially popular again now that CASL laws have put a limit on what kind of emails businesses can send out.
With 21st-century technology, most business owners these days feel they’re too sophisticated for old-fashioned marketing techniques. Online marketing has widely become a popular replacement for TV, radio and direct mail advertising.
On the outside it may appear as though direct mail campaigns cost more overall for businesses than other marketing methods. However, when you consider the long term results and impact that you can gain, that may not be the case.
You’ve probably heard the terms “variable data print” and “personalized print” before… or you have at least seen the phrases while skimming through an article. Now is your chance to discover how you can get creative with your direct mail to maximize your return on investment (ROI).