There always seems to be an ongoing battle between direct mail and email marketing. It’s a topic that has become especially popular again now that CASL laws have put a limit on what kind of emails businesses can send out.
Although direct mail is still highly effective, many people have a tendency to put more emphasis on their email marketing. Improving the response rate of your direct mail campaign is the best way to communicate your message to your customer.
With 21st-century technology, most business owners these days feel they’re too sophisticated for old-fashioned marketing techniques. Online marketing has widely become a popular replacement for TV, radio and direct mail advertising.