Although direct mail is still highly effective, many people have a tendency to put more emphasis on their email marketing. Improving the response rate of your direct mail campaign is the best way to communicate your message to your customer.
With 21st-century technology, most business owners these days feel they’re too sophisticated for old-fashioned marketing techniques. Online marketing has widely become a popular replacement for TV, radio and direct mail advertising.
On the outside it may appear as though direct mail campaigns cost more overall for businesses than other marketing methods. However, when you consider the long term results and impact that you can gain, that may not be the case.