Creating awareness of your brand begins with using an old tool in a new way: communication. Most businesses face the challenge of competing for their customer’s attention in an information-overloaded society. Read More
branding
Target with colour [infographic]
We all know that colours have certain associations with them. This is especially important to keep in mind when picking out colours for your marketing and business branding. Use this handy guide to discover what colours appeal to your target audience, your messaging, and how to decode the colours around you. Read More
26 restaurant menu designs that will make your mouth water
Let’s face it, presentation is everything. Many elements — from the atmosphere and appearance right down to the menu design — impact our experience.
Many successful restaurants are just as famous for their unique, professional and eye-catching menu designs as they are for their atmosphere and their cuisine itself. Read More
The importance of colour management and matching
In today’s business climate, establishing and maintaining a consistent brand image is vital. If you want your business to stay on top, you need to pay extra care to colour management and matching in your design and print jobs. Read More