Three benefits to having a unique business card

Having a well-designed business card provides a ton of advantages. Your business card will be the first impression that many people will have of your company. Think about it: it’s marketing for you and your business! Read More

How to put together a winning presentation

How can you make a good presentation

Whether you like them or not, presentations happen and they can have a great impact on your career. A fantastic presentation can catch the attention of someone in power and land you the deal that you’ve been waiting for. Read More

NXNEi: Here’s what you can take away from it

Last week, I had the opportunity to attend North By Northeast Interactive (NXNEi), the interactive-focused segment of the Canadian answer to Austin’s South by Southwest (SXSW) festival. There were presenters and panelists from a variety of industries and backgrounds who covered topics from the “Psychology of Narcissism and How it Affects Brands” to “Strategies for Pitching New Clients” to “The Art of Mobile Photography. Read More

Clever ways to incorporate variable print into your marketing mix

You’ve probably heard the terms “variable data print” and “personalized print” before… or you have at least seen the phrases while skimming through an article. Now is your chance to discover how you can get creative with your direct mail to maximize your return on investment (ROI). Read More

Four noteworthy networking tips for lead generation

Everyone wants to get noticed, especially in the business world. It can be difficult to stand out and catch the eye of your potential customers when there’s a sea of competition at every event and conference. Read More