NXNEi: Here’s what you can take away from it

Last week, I had the opportunity to attend North By Northeast Interactive (NXNEi), the interactive-focused segment of the Canadian answer to Austin’s South by Southwest (SXSW) festival. There were presenters and panelists from a variety of industries and backgrounds who covered topics from the “Psychology of Narcissism and How it Affects Brands” to “Strategies for Pitching New Clients” to “The Art of Mobile Photography.” In all of the sessions I was able to see, there seemed to be a few recurring themes that could apply to anyone, no matter what business you’re in.

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Clever ways to incorporate variable print into your marketing mix

You’ve probably heard the terms “variable data print” and “personalized print” before… or you have at least seen the phrases while skimming through an article. Now is your chance to discover how you can get creative with your direct mail to maximize your return on investment (ROI).

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