Looks matter when it comes to packaging, especially in a saturated market like the beverage industry. Your bottle has to be able to stand out on store shelves and capture the attention of potential customers. When it comes to wine, people are often willing to spend more on luxurious products. Great design and premium finishes play a key role in leveraging this, and can help communicate higher quality! We’ve selected some of our favourite examples of out-of-the-box design to help inspire your next wine packaging project. Keep scrolling to get inspired:
Tear off label (via)
Incorporating an interactive element into your design is a great way to connect on a deeper level with your customer, and to provide a personal and value-added aspect.
Metallic foil instantly elevates your design for a luxurious feel. Foil is available in a variety of colours and patterns to complement your branding.
Hang tags (via)
Hanging tags around the necks of your bottle can be used to deliver additional information, communicate promotions, or to add a personal message!
Tabbed label (via)
A tab on your label is an unexpected way to deliver additional information about your product!
Custom cutting (via)
Custom cutting can be used to create uniquely shaped labels, or to add cut-outs within your label like they’ve done here.
Interactive games (via)
Another clever way to get your customers interacting with your product – add a simple game to the label, such as a maze or connect-the-dots!
Add subtle texture to your label with embossing, which creates a raised texture on the stock. This is a great way to emphasize graphic elements or logos.
Get silly! (via)
This witty design uses custom cut labels in the shape of glasses to add a fun, interactive element to the product.
Pops of colour (via)
Incorporating unexpected colours into your label design can help your bottle stand out on store shelves. We’re loving the art deco/art nouveau vibe of these labels.
Added literature (via)
Think beyond the bottle! This design plays off the idea of having a glass of wine with a good read by having the label serve as the book.
Creative application (via)
The application of the label on this bottle moves beyond traditional thinking to incorporate different dimensions in the form of layers and texture.
Feeling inspired to get started on your own wine packaging project? Contact your local TPH branch and we’ll help bring your ideas to life.
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