For those of you familiar with our brand, you know that environmental sustainability is at the top of our check list when it comes to our business practices. That’s why for every new account opened with TPH, we plant a tree in your name to support Canadian forest restoration. This initiative started in 2015 when we partnered with Forest Farmer™, a Canadian company that strives to address climate change and restore habitat through Corporate Social Responsibility and planting trees.
How it Works
As a partner of Forest Farmer, we purchase trees for every new account opened with our company. WEarth takes care of the physical planting of the trees, while we keep track of the progress in our virtual forest! When you plant your tree digitally, you can attach a personalized message or dedication to a loved one. This is a lovely reminder that when we work together, we can take great strides towards a more sustainable future.
To date, we have planted 2509 trees (and growing!) on behalf of our customers – equivalent to approximately four NHL hockey rinks, an NFL football field, or just under the size of a FIFA soccer field!
About Forest Farmer & WEarth Farm™
Forest Farmer falls under the umbrella of its parent company, WEarth Farm, along with the company’s other two initiatives aimed at tackling unique sustainability issues: Carbon Farmer® and Vintage Farmer™. The company is co-founded by husband and wife team Brad and Rebecca Edwards Rabiey, who reside in Alberta on their family farm.
Read more about the WEarth story below:
WEarth co-founder, Brad Rabiey, grew up just east of Manning, Alberta, on a farm that has been in his family for three generations. He loved the connection to food and nature that the farm gave him, but every year he heard his dad complain about how the farm wasn’t sustainable the way it was. Factors such as rising fertilizer costs and closing local elevators were making it harder and harder for “the little guys” in agriculture to survive. Not seeing a future on the farm, he left the only home he had ever known after high school to get an education and chase a career in the bright lights of Edmonton, Alberta. He had some amazing life changing adventures during his seven years away from his rural roots, including meeting his wife (and WEarth co-founder), Rebecca Edwards serendipitously outside an elevator. However, despite all the positives, Brad just wasn’t happy in the concrete jungle.
While studying conservation biology at the University of Alberta, and then working as the Senior Policy Advisor to the Minister of Energy, he learned that the world was facing major environmental issues, such as deforestation, climate change and food security… and that sparked an idea. He moved back to northern Alberta, somehow convincing his “city girl” to come along, and together they started creating forests that they’d never cut down, while beginning to transition their best farmland to organic grain production. Brad admits that his chemical free stance and tree planting efforts weren’t embraced by everyone in the family at first. More than a few curse words were used as the concept was debated and some tears were even shed along the way. After all, they were planting trees on land that his grandparents cleared by hand and horse when they first moved to the farm from Poland. His dad had tilled that same soil annually for his entire life to produce conventionally sprayed wheat, canola and barley that provided for Brad and his two sisters. However, Brad and Rebecca’s CSR principles, customers, and the growth of the forests themselves have changed everyone’s mind. The dream that started when they planted their first trees in 2007 has become a reality.
Today, about a third of the Rabiey family farm is planted into trees and the remaining land is officially certified organic. Though Brad’s dad is still a bit concerned about life without his herbicides, this balanced approach to land stewardship is now embraced, even by him! WEarth has already successfully taken their concept to other landowners across Alberta and are in discussions with others around the world to ensure that family farms can be a part of societal fabric for generations to come.