Tent cards are an eye-catching marketing tool that you’ve likely come across while dining out at restaurants. They give you something to browse while you’re waiting for your meal, and if designed effectively, can communicate specials or promotions your customers will be interested in. Adding special details such as custom cutting or lamination can really help your restaurant stand out from the competition!
Here are some quick tips and inspiration to make your tent cards the best that they can be.
1. Focus on a specific promotion
Some tent cards try to cover too many bases. Zero in on one main message and it’ll be much easier to design a successful piece. You’ll also want to regularly switch these up to feature new promotions as they change! If you have different specials on each day of the week, use tent cards to showcase each one on the day. (Image via).
2. Or take the time to tell your story
Keep your customers entertained while they’re waiting for their food and use one side of the tent card to share your story or a funny anecdote about how your signature dish came to be. If you have an interesting history to your establishment, now’s your chance to catch their interest and help tell them learn more about how your business became what it is today. Not to mention, the bases for these are awesome and drive the restaurant’s branding home. (Image via)
3. Feature your drink specials
Instead of listing out your entire drink menu, show off a few drink options that are difficult to resist. Use some great photography and copywriting to draw in your customers for extra refreshment. Do you have a happy hour? Advertise it on your tent cards so customers know when it is for future reference. (Image via)
4. Capture attention with a unique stock
It’s all in the details! Your stock choice can make a huge impact on the success of your tent cards, as touch is one of the most important connections to make with your audience. This funky design features seed paper, which fits with the healthy, green concept of the restaurant. (Image via)
5. Find your true colours
Pick out colours that will attract the attention of your target demographic, or focus your colours around a certain theme or season. Different colours evoke different feelings and appeal to different ages and genders. Check out this infographic to learn more about using colour to target certain markets. (Image via)
6. Custom cutting
Think outside the box and grab your customer’s attention as soon as they sit down. Custom cutting allows your to come up with creative shapes that fit with your vision. Let your imagination run free and design a tent card that stands out from the competition! (Image via).
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