If you’re in the brewery business, you know that great packaging is key to selling your product. There are tons of ways you can use print to step up your craft beer packaging, whether it’s finishing options such as foiling and embossing, or value added elements such as hanging tags. Here are 10 ways to help your product stand out on the store shelf:
Custom cutting is an awesome way to add a unique shape to your label design. This Mexican craft beer brand used custom cutting both around the label and within the design to create a Lucha Libre style mask that commands attention!
Add some extra real estate to your bottle packaging with a hanging tag. The perfect vehicle for communicating additional information with your customers, hanging tags are also a great opportunity to solidify your branding.
For a unique look, try using white ink for a pop of contrast, which can also be printed on a clear substrate for a seamless look. Fuse Collective used white ink on their bottles to create an eye catching effect when combined with a simple line work design.
Always a visually pleasing combination, using hot foiling on a matte black label is one way to ensure your labels stand out on the store shelf. Instead of opting for the usual gold or silver, Pol Nostrum Ale used an out of the box orange foil with opaque white for contrast. Hot foiling is available in a wide variety of colours, patterns and finishes to suit your look.
Bottle Neck Labels
Another easy way to reinforce your branding, bottle neck labels are an eye catching decorative detail that can help customers instantly identify your brand. Wensky Malina effectively uses their bottle neck labels to showcase their “W” icon for a cohesive design.
Six Pack Packaging
Don’t miss out on the opportunity to get creative with your six pack packaging! Your design should be well thought out both functionally and visually. Miller cleverly designed their six packs to mimic the look of a boombox for a summer campaign.
Are you a small batch brewery looking to print a limited quantity of labels? With digital printing technology, it’s now affordable to create short runs of multiple label designs to suit your products. Microbrewery Cornish Crown creates unique labels for each type of beer they make.
The ultimate in label luxury – creating an embossed label brings texture and elegance to your bottle packaging! Embossing creates a raised effect perfect for bringing attention to logos, product names and more. Vocation Brewery added gold foil to their “Naughty & Nice” bottle for an even more dramatic effect.
Adding a simple cap seal to your packaging is an affordable way to add a high-end, handcrafted touch to your beer bottles. The sleek, minimalist look of Larun IPA’s beer bottles is nicely accented by their clean white label seals.
Colour can play a major role in the design of your beer bottles. Whether you’re going for a fun, youthful look or a more sophisticated palette, catering your packaging to your target customer matters! Beer brand Abadia designed their labels using fluorescent colours that would stand out in the dark, perfect for bars and other nighttime settings.
Can’t get enough craft beer? Neither can we! TPH will be attending the 14th annual Canadian Brewing Awards & Conference this year in Vancouver. Stop by and say hi to learn more about how we can help your craft beer brand stand out and impress!