In 2016, going green is not only common sense, it’s good business sense! In fact, most Canadians care about the environment and are actively looking for ways to contribute to protecting the planet and our ecosystem.
Individuals who place importance on the environment generally try to support companies whose values reflect their own. An increasing number of consumers include being green in the list of factors that influence whether or not they will make a purchase. As a company, it’s important to do your part for the environment, especially if you want to connect with this demographic.
The first thing you should look for when trying to implement eco-friendly practices in your business is whether your suppliers have recognized green certifications. If you’re working with a company that offers environmentally friendly printing stocks, such as recycled brown paper or chipboard paper, you have the opportunity to benefit from these certifications and should be communicating them to your customers.
If you’re looking to reduce your carbon footprint, here are some key questions to ask your printing company:
Is the paper sustainably sourced?
When you select a certified sustainable paper stock, you can be confident that you’re helping out the environment. Papers that use Chain of Custody forest management are derived from certified logs from a sustainable forest. Environmentally friendly printing stocks help reduce your environmental footprint, and your customers will enjoy endorsing an environmentally responsible company!
Sustainably sourced paper can be used just like traditional paper for all of your printing needs. Marketing materials including business cards, flyers, stationery, brochures, labels, tags and more can all be printed on green stocks.
What kind of environmental certifications are available?
There are a variety of environmental certifications you can look for when searching for environmentally friendly printing stocks. Here are a few offered by TPH:
- Forest Stewardship Council (FSC)
- PEFC (Programme for the Endorsement of Forest Certification)
- SFI (Sustainable Forestry Initiative)
When you opt to use environmentally certified papers, you can communicate your values to your customers by placing the FSC, PEFC and/or SFI logo on your printed materials, depending on the certifications the particular stock you’re using has.
Should I be printing on demand?
With on-demand printing, you can save money and help the environment at the same time! Printing only what you need, when you need it helps to eliminate waste and saves you the cost of producing unnecessary or excess print materials. In addition, by choosing to print locally, you can reduce the amount of harmful emissions released into the environment from unnecessary shipping methods.
Contact your local TPH Manager to discover what green options are available for your next project.