Practically every product that you purchase has some sort of packaging involved, whether it’s a label or box. Packaging helps to draw attention to the product and as much as we’d like to think that we don’t judge a book by its cover, we all do it. When you’re designing a label or packaging for a product you should ensure that it’s: eye-catching, identifiable, and memorable. It will help to make it stand out from everything else on the shelf and attract the eyes on potential customers. Once you catch their attention then there’s a chance that you’ll make the sale. Never underestimate the power of good design when it comes to labels and packaging.
Check out these examples of packages that do a great job of being eye-catching…
8. Paper Tigre
12. Sweet Lane Cakes
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