Chances are that you’re familiar with TED talks? If not, they are short presentations delivered by industry leaders on a wide range of topics. Presenters are given a maximum of 18 minutes to present an idea in an original and informative way. Past TED presenters include people such as Bill Clinton, Al Gore, Bill Gates and many other big names.
If you’re a small business owner, you should know that there is a plethora of interesting TED talks that you could benefit from. Whether you’re looking for advice on entrepreneurship, creativity, marketing or on how to run your business more efficiently, there are TED talks covering all these topics and more.
Here are three talks that we believe are highly relevant for entrepreneurs today:
1. Trade flexibility for cost-effective labour.
Flexibility is becoming more important to employees. In his talk, Wingham Rowan discusses a technology that supports this and brings employers and workers together.
Utilizing the power of the Internet, there absolutely is a modern marketplace for employers to access: a marketplace for spare hours. Just as investors pay a premium for tools that allow them to access the best investments in real time, employers in need of labour can use the same sort of crowd-sourced classified adverts with a search facility in order to find top-quality labour at a moment’s notice.
The web pages that serve as these distribution hubs have until recently been private; however, many nations are beginning to use this model to create state-owned, regulated public utilities for labour. Governments have many advantages when it comes to administrating these utilities; namely, the ability to deregulate markets and advertise around a wider and more general spectrum of labour.
Businesses, even those as personal as home hair care, should pay attention to this new technology for pooling and real-time labour data. This animated, informed capitalism will allow people to take a proactive approach to employment.
2. Multitasking is no longer good business; monotasking is the way to get things done.
In a world of fragmented tasks that require less and less attention in order to process and complete, it does not occur to many people to question the value of multitasking. However, cooking, watching YouTube and talking on the phone simultaneously may not the best strategy for efficient productivity. Paolo Cardini addresses this issue as he questions how efficiently we live and makes the case for his monotasking tools.
Focusing on one task can actually be a great deal more productive in the world of business, especially for critical tasks that have a lot riding on them. In multitasking, the user is relying on the efficiency of the task enabler to see the process through without a mistake; however, this is one of the quickest ways to perform a task incompletely or completely miss a computer or human error.
3. Taking advantage of the informal economy.
The “stealth economy,” or the economy of informal trade, barter and direct sale, accounts for some 1.8 billion jobs across the world and US $1.5 trillion. However, employers have yet to fully realize the entrepreneurial spirit that may be cultivated within this community. In his talk, Robert Neuwirth encourages people to challenge conventional notions of the informal economy.
A full two thirds of the workers around the world are a part of the informal economy. Any business owner who is having trouble finding a driven employee might find it advantageous to look into the purveyors of this economy through virtual assistants and local cultivating street teams for promotional purposes.
What TED talks have inspired you? Share them below!
Brittany Giles is the Social Media Specialist at The Printing House.