Making the cut: tips for using custom cutting and die cutting

Custom cuttingWhen should you choose custom cutting over die cutting? What are the differences between the two? These are valid questions that any business should take into consideration when planning its next printing project. Each method has its advantages and limitations.

Die cutting

Every business needs to stand out from the crowd, especially when it comes to printing and marketing materials. In printing, there is an extensive list of options, finishes, papers and colours that can help you create a unique marketing campaign. Additionally, die cutting offers some excellent features that can set you apart from the rest.

  • When to use it. Die cutting is used when a certain shape is required that straight cuts can’t deliver. Using this method of printing can add shape, functionality and interest to your printing project, making your collateral stand out. This method is ideal for orders that require large quantities since it has a minimum order quantity.
  • Types of projects. It is great for unique presentation items, retail packaging, promotional displays, long runs of flyers and stickers.
  • Cost. Die-cutting costs more compared to custom-cutting because it requires a die to be created. If your printing project requires a custom-made die, then you can expect the cost of your job to increase.

Custom cutting

Custom cut printing is a computer-guided process that eliminates the need for the traditional steel rule die. Using this option will help keep your marketing material up-to-date, cutting-edge and relevant to your customer.

  • When to use it. This cutting method provides businesses with the ability to produce materials quickly, without the requirement of minimum orders. This option has a quicker turnaround time compared to traditional processes and is great for rush orders.
  • Types of projects. You can enhance any project using custom cutting. Whether you need to produce marketing collateral, stickers, labels or two-point purchase displays, your items can be produced using this method. Custom cutting is also capable of producing one-off projects if you require them, which is particularly useful in the beta testing phase.
  • Cost. Custom cutting is much cheaper than die cutting. Eliminating the cost of a die instantly reduces your cost and allows you to create custom shapes for short-run projects.

Add impact to your business collateral by utilizing either one of these cutting processes. Each method has its own set of advantages. Learn more about TPH’s custom cutting here. What are the die-cut or custom-cut pieces you’re most proud of?

Contact a TPH location near you to learn more about which method is right for your next project.

Brittany Giles is the Social Media Specialist at The Printing House.