Environmental certifications and what they mean for your print

printing toronto, printing vancouver, printing ottawa, printing calgary, printing halifax Consumers are becoming increasingly aware of the environmental impact of their decisions and are likewise beginning to seek out brands that make sustainable business practices a priority.

There is a wide range of certification schemes covering everything from chocolate to coffee and, of course, paper. Brian Kim, TPH® Manager on Thurlow Street in Vancouver, has found that an organization can still be cost effective while using FSC certified stock. “There is a misconception of astronomical costs associated with being green and that is no longer the case,” he says. “It’s worth investigating because small decisions can have a big environmental impact. It’s also just good business!”

Certification programs like those offered by the Forest Stewardship Council (FSC), the Sustainable Forestry Initiative (SFI) and the Program for the Endorsement of Forest Certification (PEFC) play a major role in forest conservation around the world. These voluntary certification schemes develop rigorous standards detailing how a certified forest must be managed to ensure the long-term health of the ecosystem as a whole. More than 140 million hectares of forests in 81 countries around the world (over 38 million hectares in Canada alone) are certified to FSC standards. SFI certifies about 80 million hectares around the world, while PEFC endorses roughly 29 national forestry management programs covering 225 million hectares.

The FSC Principles & Criteria are an example of the social, ecological and economic benefits that certification can bring and TPH® wholeheartedly supports the growth and development of responsible forest management. For printers, there is a slightly different type of certification, known as “Chain of Custody.” Chain of Custody certification allows a consumer or client to trace the history of a given paper product, which provides assurance that the product has come from a trustworthy source. FSC, SFI or PEFC products are also labelled as such and make clear, verifiable claims regarding the origin and content of the product. A report last year examined thousands of “green” products and more than 32% were found to have fake labels.

By choosing an FSC, SFI or PEFC stock for your next order, you can rest assured that you’re supporting ethical and scientifically grounded forestry management. TPH® is Chain of Custody certified to FSC, SFI and PEFC standards and by letting us do the work, your business can also demonstrate your environmental consciousness to your customers by including those certifications in your communications. It’s easy to be green with TPH®!

Brittany Giles is the Social Media Specialist at The Printing House.